“The B side of a record is where the deep cuts live—the complex, idiosyncratic songs that true connoisseurs appreciate most. In that same spirit, B Sides celebrates the beauty of imperfection: Jeans that, like the sleeper song on a classic rock album, have an interesting story to tell.”
These first two sentences on the ‘about’ page of B SIDES resonate deeply with me. I live for the deep cuts - of albums and of jeans. I want the interesting sounds, styles, and stories. I live in vintage/thrifted denim. I’m not a fan of stretchy/thin denim, and I like my jeans old and worn. To put it frankly, I think new denim generally sucks. I make an exception for B SIDES, though because they are the exception to new denim today. The founders, Claire Lampert and Stacy Daily, began collecting antique denim for their previous project, the vintage boutique Where I Was From. You can read more about their story here. I had the pleasure of visiting their Chinatown showroom when I was in New York this past winter, where I learned about their upcoming collections. They source their materials from family-owned mills that provide textiles to farm supply stores and have been since the 19th century. Every piece is unique. As you can see, the two patchwork jeans shown above and photographed together are slightly different from one another. Also to note - their jeans don’t feel like ‘new’ denim. You can move in them, yet they are structured and tailored enough to remain true to the feel of red-tagged vintage Levis. Explore their shop for these styles and more.